The Journal
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Standards, Testing & Certifications: The Foundation of True Quality
Standards, Testing & Certifications: The Foundation of True Quality
In an industry defined by claims — “clean,” “natural,” “premium” — the real differentiator is not language. It is standards. Because while the idea of ‘wellness’ is aspirational, it is... Read more
Soil Is Where Wellness Begins
Soil Is Where Wellness Begins
Real nutrition doesn’t begin on your plate, it begins with the health of the soil. In wellness, we often focus on what we add to our lives — supplements, superfoods,... Read more
Why We Partner With The Good Pill Co™
Why We Partner With The Good Pill Co™
Over the past decade, the global supplement industry has grown rapidly. Innovation has accelerated. Demand has increased. But alongside growth, research has revealed something sobering: a significant proportion of products... Read more
Why Where It’s Grown Matters as Much as What It Is
Why Where It’s Grown Matters as Much as What It Is
In Behind Our Standards, we show the places and people behind our ingredients. Why? Because origin is not a footnote — it is foundational. Read more
Behind Our Standards
Behind Our Standards
In a world saturated with wellness products, health trends, news, and innovations, ingredient quality isn’t optional — it’s integral. Read more
The Best Greens Powders of 2026
The Best Greens Powders of 2026
How to choose the right one for your body, life stage, & goals Read more
Reflections on Love
Reflections on Love
Valentine’s Day is often framed as a celebration of romantic love: between two people, on one day, expressed through grand gestures. But love, in its truest form, has always been... Read more
The Year of the Horse: How to Carry the New Year Energy Forward
The Year of the Horse: How to Carry the New Year Energy Forward
The Year of the Fire Horse officially begins on February 17, 2026, and continues until February 5, 2027, ushering in one of the most dynamic and meaningful periods in the... Read more
Elle’s February Edit
ELLE'S EDIT
Elle’s February Edit
It’s hard to believe another month is in full swing, and yet I find myself saying this every year! As the lunar year shifts from the introspection of the Snake... Read more
Understanding L-Glutamine: A Foundational Nutrient for Gut Health
Understanding L-Glutamine: A Foundational Nutrient for Gut Health
As many consumers move away from symptom-masking solutions and toward biology-first wellness, specific amino acid therapies — particularly L-glutamine — are experiencing a resurgence. The growing search interest around “L-glutamine... Read more
Cortisol & Perimenopause: When Stress Hormones Take the Lead
WELLNESS / WOMEN’S HEALTH
Cortisol & Perimenopause: When Stress Hormones Take the Lead
Cortisol is having a moment. Across the wellness industry, conversations around stress hormones have moved from niche endocrinology into the mainstream — and for good reason. As more women enter... Read more
Cycle-Synced Protein Intake: Eating in Rhythm With Your Hormones
Cycle-Synced Protein Intake: Eating in Rhythm With Your Hormones
Women’s nutrition is entering a nuanced era. Rather than asking how much to eat, many women in their late 30s and beyond are asking when and why. The rise in... Read more