Our Story

A PERSONAL JOURNEY TO GLOBAL WELLNESS

The Welle World

WelleCo is an Australian born, ingestible beauty and wellness company founded in 2014, inspired by the life-changing experiences and resulting discoveries of founder, Elle Macpherson.

Empowering Your Wellness Journey

Purpose

Empowering you to own your wellness journey. Naturally. Today, the WelleCo collection spans daily greens, plant based proteins, targeted elixirs and functional formulations designed to support energy, gut health, sleep, acuity, immune resilience, hormonal balance and natural beauty from within; for women, men and children. Each product comprises only the highest quality ingredients, developed to work synergistically within the body, delivering comprehensive whole-body support through daily use.

With Wellness, You Can.

Mission

Our carefully and impeccably curated collection of wellness solutions is underpinned by Elle's philosophy and the Universal truth; our essential purpose: With wellness, you can. It’s so simple that it might easily be misconstrued as simplistic. Yet its simplicity reveals a profound unlock. You can. We all can. No more limits, just choices — your heartfelt desires. The simple choice of wellness is your first step into the driver’s seat of your life. Take charge of your own energy and experience the power to live life on your terms.

At WelleCo, We Stand For

We hold ourselves to the highest standards in the industry, ensuring that every WelleCo product is a testament to our commitment to your health.

  • TRUE BLUE AUSTRALIAN

    Inspired by Australia's natural beauty and quality of life.

  • NATURAL

    Harnessing the power of plant-based nutrition.

  • REAL BEAUTY

    Wellness that radiates from within.

  • QUALITY

    Carefully curated ingredients and formulations.

  • EMPOWERING

    Helping people take control of their wellness.

  • THE GREATER GOOD

    Creating positive impact for people and planet.

“I realised that wellness liberates people's ability to live the life they've longed for. How a person chooses to live their life is their own responsibility, but it is our responsibility at WelleCo to provide the best possible support and wellness solutions that enable them to grow into the best version of themselves.”

Founder, Elle Macpherson

Behind Our Standards

Discover the story behind WelleCo ingredients, sourcing, and formulation. In this docuseries, Elle Macpherson travels to meet the farmers, scientists, and innovators behind our products.

EPISODE 1 : SOURCING

Curated for Your
Daily Ritual

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