WelleCo NYC

Get your fix of wellness and things that inspire us.

We are excited to open the doors to our U.S. flagship store this weekend. Take a look inside.

An extension of our premium digital offering, WelleCo NYC provides a tangible experience for our loyal U.S. customer base. 

Located in cool Soho on the corner of Crosby and Broome St, our new store is designed in partnership with designer Melissa Shepherd and NY architects Tacklebox. Super chic, it incorporates clear lucite, glass, ebonised timber and natural greenery to emphasise a chic, clinic-meets-botanical aesthetic. 


“It’s not just a store or retail space, it’s a platform for people to experience WelleCo’s premium, science-backed product offering and meet the team behind the brand,”

- Elle Macpherson, Co-Founder at WelleCo


The in-house nutritionist consulting areas, complete with customised suede seating, provide a respite from the busy, modern city outside and allows our customers to have their supplementation requirements customised.  Within the store’s wellness space, customers can sample products, attend demonstrations and events, provide feedback, and seek expert nutritional advice.  

We can’t wait to see you instore NYC.

Find us...CNR Crosby & Broome St