Image via Kjaer Weis
Just because it is all-natural doesn’t mean it isn’t a cutting-edge, high-performance product.
In 2019, it seems we have never been more aware of what we are putting on our skin. As a result, an increasing number of make-up brands are turning to organic, cruelty-free, and ethically-sourced ingredients, that are not only good for us, but kind to the planet. Whilst a decade ago, natural makeup was considered inferior, today there are plenty of brands that create high-performance products that boast intense pigments, texture and staying power, as well as nourishing active ingredients that are not only good for skin health, but actively fight the visible signs of ageing.
Here are 3 stand-outs our make-up bags need right now.
Kjaer Weiss is the all-natural high-performance line by Danish-born, New York City–based makeup artist Kirsten Kjaer Weiss. Formulated using natural and organic materials, it is amazingly free of gluten, parabens, silicone and synthetic fragrances. The resulting cream colours flatter everyone and are incredibly easy to apply and wear.
WE LOVE Kjaer Weiss Certified Organic Mascara for its super-lengthening and long-wearing properties. It is the brand's all-time best seller and we understand why. It is easily the best natural mascara our lashes have worn.
RMS Beauty products aim to revive youthful glow rather than covering and concealing with layers of chemicals. Each product is formulated with raw, food grade and organic ingredients in their natural state that penetrate and rejuvenate the skin. Choose from a range that includes creamy foundations, amazing concealers, lipsticks, cheek balms and their all new ‘master mixer’ which will make you look like a shining, golden goddess.
ELLE LOVES RMS Beauty Lip2Cheek. “RMS Beauty products are coconut-oil-based and sit smoothly on my skin and like WelleCo, RMS is dedicated to formulating their products using only raw, organic ingredients in their natural state. RMS Beauty Lip2Cheek is a go-to for me. I use my fingertips to apply to my lips and cheeks. It is super-pigmented so a little goes a long way. It creates a very soft, natural look which is always my aim.”
Ilia Beauty focuses on creating clean, pure products with organic bio-active botanicals that effectively nourish skin. From lipstick to eye shadow and multiple base products, Ilia's products give you luxury feel, look, and wear, all whilst being some of the cleanest makeup you will every apply.
WE LOVE Fade Into You Powder that is cornstarch-based and contains a host of natural extracts, like aloe leaf and passion fruit. It makes skin feel silky-smooth and melts into the skin for a barely-there look.